Brand origin

Brand origin

Focus on innovation, stability and harmony

All the signs in the logo point to the center of the bottom, which means that we always adhere to everything from the customer needs, adhere to the people-oriented, our diversified staff as the core asset of the enterprise.

Smart and lively red graphics give people a positive and powerful sense. Each part of the graph is cut red in half. It fully demonstrates the development of Jinding, insists on pioneering and enterprising, and constantly creates new ideas for customers. The new logo is more full of radiation graphics, showing the confidence of Jinding exhibition, as well as the mature and professional in international business development. The clever use of halo makes the sign natural and smart, symbolizing the creation, opening and cooperation of Jinding, and insisting on creating a harmonious business environment to achieve healthy growth.

Group Introduction

Group Introduction

Twenty-six years of development, constantly trying to

Jinding exhibition was founded in 1989, under the Guangdong Jin Ronghua Industrial Co., Ltd. and Shantou DIN Tai Fung Industrial Co. ltd.. Jinding exhibition is a modern textile science and technology enterprise which integrates textile research and development, printing, dyeing and finishing, production and marketing.

As the leading technology companies, to lead the industry progress as its own duty, to create a well-known brand, established the "talent is the innovation of science and technology, technology is the root, innovation is the soul concept, always lead the industry development direction.

Science and technology rendering life!

Jinding exhibition insists on the mission of "adding color to life, adding color to the society", carrying the pursuit of "science and technology rendering life", and the company actively advocates the idea of "focus on green, and strive for industry pioneer". Shoulder the regional textile industry transformation and upgrading of the revitalization of the dream, unswervingly pursue scientific and technological innovation.

Jin Chong imported advanced production equipment, energy saving, high efficiency, healthy environmental protection dyes and additives, to minimize emissions of harmful substances and heavy metals. The company invested heavily in the construction of advanced sewage treatment facilities and supporting the rainwater recycling system, recycling water recycling achieved after treatment, while using advanced heat recovery system, greatly save energy, walking in the forefront of industry in energy saving and emission reduction, become the transformation and upgrading of the textile industry and energy saving and emission reduction "pioneer" and "leader".

Innovation drives excellence!

Jinding implements innovation driven development strategy, from the development concept, management mode, process technology, product research and development to achieve a comprehensive innovation.

Innovation: Jinding exhibition planning and construction and operation management to a high starting point, high standard, high standard, advanced production equipment, the introduction of international high-end printing and dyeing automation of complete sets of equipment, including Italy, Germany Brukner bacony dyeing machine, a carbon fiber brush machine and shrinking machine Japan Toshin peace round net printing machine, Korea mercerizing machine, bronzing machine. The construction of modern production workshop with dyeing and finishing, round net, flat screen and heat transfer printing will form a modern "garden style" fabric production base with a total area of 60 thousand square meters and a building area of 50 thousand square meters.

Management model innovation:Jinding exhibition adhere to the people-oriented, merit management idea, establishing scientific and effective performance management system, set up by South Korean experts, Taiwan engineers, university professors, senior expert technical support team and management team and professional R & D team, established a perfect enterprise management system and quality management system, through the OKTEX100 and ISO9001-2008 certification, to ensure that the product quality is stable, excellent.

Technological innovation:Jin Chong has strong technical strength, leading the trend of textile technology. The company was China Textile Industry Association, China Textile Information Center, national textile product development center named "national underwear and Home Furnishing fabric development base"; at the same time by the Guangdong science and Technology Bureau, the provincial development and Reform Commission, by letter Bureau jointly awarded the established Guangdong Textile Engineering Technology Research Center "; the company won the 2010/11 international China fabric design contest, continuous 20 received" Chinese fashion fabrics "outstanding award; for many years made a number of invention patents, utility model patents, design patents; the company actively with domestic and foreign textile and textile research institutions institutions to implement horizontal integration, production, science, research and development of the road of development, upgrade products, optimize printing and dyeing technology and innovation, improve the added value of the products.

Product innovation:Golden Tripod creates excellence, and provides professional fashion, novelty, environmental protection, printing, dyeing and finishing and fabric integration services for domestic and international underwear, home wear, T-shirt, fashion and leisure brand customers. Company products conform to the trend of science and technology, fashion, functionality, personalization, not only lead the fashion trend of the domestic industry, but also exported to Europe, America, Japan and the Middle East and other countries. The main service brand H & M, South Korea E-land, UNIQLO, Septwolves, maniform, finthen, autumn deer, the new family, urban beauty etc.. Jinding creates the best supplier of textiles and printing and dyeing integrated services at home and abroad.

Cultural precipitation in the future!

Jinding exhibition as "Chaoshang" cultural guardian, adhering to the "sincerity oriented, to the letter and, with German business, the core value in the matter" to beauty real enterprises, customers, employees to form a community of destiny. The face of the complicated economic situation at home and abroad, Jinding people emancipating the mind, spirit and innovation, with great diligence and wisdom, leaders at all levels attach great importance to domestic and foreign customers for their support, the company rushed out a unique development path of struggle.

Broad-minded, leading the five mountains of the coquettish; sailing, the pride of the tree nation.

trek is the starting point of his journey;

climb, is its brilliant witness;

struggle, it is the clarion call of its progress;

quest, is the continuation of its dream!

International Exhibition, the new round of hope won affection. In the future, international exhibition will be hard, stride forward, continue to achieve a new leap forward, create new brilliance!

development pattern

development pattern

The four carriages of three pieces of two kinds of spirit of a bottom line of a gilded signboard

“Four carriages”:

Fabric trade:公司Fabric trade started, fabric trade is the company's most basic, most important business.Companies adhere to excellence, with science and technology, fashion, function and personalized development trend for domestic and foreign clothing, underwear, Home Furnishing T-shirts, casual fashion brands to provide integrated services, products based on local and national radiation, more are exported to Europe, Japan and the Middle East and other countries and regions. The main service of domestic brands, maniform, finthen, autumn deer city beauty, foreign brands are MACY'S, DKNY, GAP, Kohl's, H&M, E-land, Wacoal etc..

Printing process:The introduction of Japan Toshin flat screen and rotary screen printing machine, Germany Fuji door shaped machine, Italy than can slitting machine and other advanced equipment, including the main production processReactive printing, printing, printing, coating, acid dispersion printing, heat transfer printing, professional processing cotton, cotton, modal, Tencel, bamboo fiber, polyester, cotton fibers, nylon and other high-grade knitted and woven fabrics,Printing capacity of 25 million yards per year.

Dyeing and finishing:The introduction of Italy bacony VAT, decatizing sanforizer, Germany Brukner Korea setting machine, mercerizing machine, bronzing machine and other advanced equipment, including the main production processThe dyeing process and stamping, polishing, extinction, brush and other special finishing process, mercerizing, professional processing cotton, cotton, bamboo fiber, Tencel, modal, polyester and cotton acrylic knitted and woven fabrics,Have 8000 tons / year dyeing and finishing capacity。

product development:The company has set up a high-quality technical innovation and product development team, with the company in the fabric trade accumulated resources,Relying on big data analysis, grasp the trend of the trend, docking market dynamics, through independent development and industry university research and development cooperation, constantly bring forth the new, to meet the increasingly diverse and personalized customer demand for products。

"Three a gilded signboard":

National underwear and home wear fabric product development base:公Company in 2008 through the National Textile Industry Association, China Textile Information Center, national textile product development center on-site assessment, won the "national underwear and home clothing product development base", the Department of the Shantou area first won the national award of the enterprise. In June 2016, the company passed the "national underwear and home fabric product development base" qualification for the fourth time through the review,Marking the company's underwear and home fabric fabric development of the strength of the national industry authorities highly recognized.

National high and new technology enterprises:The companyadhere to scientific and technological innovation, continue to carry out research and development and transformation of achievements, accumulation of core independent intellectual property rights, efforts to create high technology content, high degree of industrial recognition of independent brands,At present the company in the field of new materials science and technology has completed the project 18. After nearly 8 years in 2016 the company successfully passed the accumulate steadily, the joint assessment of science and Technology Department of Guangdong Province, Department of finance, national high-tech enterprises.

Guangdong engineering technology research and Development Center:The companyActively promote the transformation of equipment, process improvement, product upgrades, and actively explore more efficient, intelligent modern textile printing and dyeing process, to promote clean production, energy saving and emission reduction, to achieve sustainable development. In 2009, the company was jointly recognized as the provincial engineering technology research and development center by the Guangdong provincial science and Technology Department, the NDRC and the economic and Trade Commission, and was the first provincial textile printing and dyeing engineering research and development center in Shantou.

“Two spirits”:

Craftsman spirit:The company is committed toTo provide customers with high quality, high value-added textile fabric products and printing and dyeing services, with high specification, high standard construction and operation, the introduction of international high-end dyeing and finishing and automation equipment,Including Italy bacony VAT, Brukner of Germany and Japan Toshin setting machine, rotary screen and flat screen printing machine, a machine and other equipment, supporting the construction of testing facilities more perfect, the detection of a more complete range of company level material testing center.Establish and improve the quality management system, the spirit of excellence, meticulous spirit throughout the design, production and inspection of all aspects, to ensure product quality.The company passed the Oeko-Tex Standard 100 and ISO9001-2008 certification, and was elected as the drafting unit of the national standard "cotton fabric coding cotton part" in 2014.

Creative spirit:A breakthrough in the traditional mode of management, supporting the construction of PMC, ERP and control management system, through information integration, data exchange, speed up the application of energy monitoring, equipment upgrades, human-computer interaction, digital control in the production management, automation, intelligent production equipment. In the process of development, the company focuses on attracting industry experts and technical personnel to enrich R & D team,Zhongshan University, Wuhan University of Science and Technology, Soochow University has with the Chengdu Textile College cooperation, cooperation base, and formed a close alliance with Japan and Japan, Asahi Fang, through technical exchanges and cooperation and other forms of exploitation,Continuous optimization and innovation of printing and dyeing technology, improve the added value of products, so that the company's products have been close to the trend of the times, walking in front of the industry.The company has 1 patents, 9 utility model patents, 6 design patents, design products for more than 20 times finalist Chinese fabrics".

“A bottom line”:

Ecological environment protection:The companyAdhere to the "focus on green, strive for industry pioneer" concept of development, attaches great importance to green environmental protection and energy conservation and emission reduction,It is one of the earliest enterprises to implement cleaner production in Chaoshan area. We in the construction areas, strictly comply with national and local environmental protection laws and regulations, adhere to the "three simultaneous" principle, according to the Municipal Environmental Protection Bureau of the EIA approval requirements and improve the relevant environmental protection measures, timely application and through the acceptance of environmental protection; we are in the process of production, to meet the various environmental indicators for the production of guidelines, not at the expense of the environment for economic benefit; in our management, and strive to produce materials can be recycled, maximize the conservation of resources. The environmental protection facilities, environmental protection complete qualification: the construction of sewage treatment facilities and supporting rainwater recycling system, realize the recycling and recycling water reuse, reuse rate is close to 50%; the heat recovery system, greatly saving energy; production link selection the environmental health of dyes and auxiliaries, and emissions of heavy metals hazardous substances is lower than the national standard. In recent years, the company upgraded through equipment,Further release of production capacity, reduce energy consumption, reduce labor intensity, compared with the traditional, reduce the production efficiency is raised to 25%, the labor intensity of workers is reduced by 20%, the total energy consumption of 30%, walking in the forefront of industry in energy saving and emission reduction, become the transformation and upgrading of the textile industry and energy saving and emission reduction "pioneer" and "leader".

corporate culture

corporate culture

Add color to life, add color to the society

In the global economic integration today, in a new world full of opportunities and challenges,
The company can win the widespread support and trust from all walks of life, thanks to our spirit of "responsibility, harmony, learning and innovation",
Always shoulder the mission of "add color to life, add color to the society",
Adhering to the core values of "sincerity oriented, faith standing, moral in business, beauty to things",
Adhere to the "customer first, interactive win-win" customer relationship standards.
As always, "close to the industry, close to partners, close to customers",
In the product, service, innovation and other aspects of continuous improvement, for domestic and foreign customers to provide first-class products and first-class service.
Relying on the concept innovation, management innovation, technological innovation, with sincere, thoughtful, high-quality service to win the development.

Backbone team

Backbone team

There are no perfect individuals, only perfect teams

Have a group of senior technical personnel engaged in product R & D technology and enterprise management

There are more than 450 employees,among them, there are more than 50 technical talents, more than 30 of senior management personnel with university degree or above, engaged in product design talents have more than 20 people

The company has strong technical strength and good economic benefits, and has a significant competitive advantage in the industry.

With advanced production equipment and technology imported from Italy, Germany, South Korea and Taiwan and other countries and regions,

And advanced management experience, to provide strong protection for customers to create value.

development strategy

development strategy

Three action strategy Three day strategy Three strategy

“Three action strategy”:

Bibcock drive:Take the fabric R & D trade as the leader, accurately grasp the positioning of market development, integrate industrial resources, and achieve deep cooperation with big brands, is based on scientific and technological innovation,Expand the functional fabrics, forming the core competitiveness of products, supporting the establishment of sound business management system and quality guarantee system, driven by the printing processing, dyeing and finishing business promotion, homegrown ratio of not less than 60%, forming a virtuous cycle to promote production of pin.

Engine start:Textile printing, transfer printing, comprehensive processing, acid, disperse, reactive printing as engine,With the help of printing business advantage and technology advantage, quickly become bigger and stronger printing processing business, improve the technology system of printing and dyeing, printing and dyeing with first-class equipment and perfect talent team, to become the preferred supplier of domestic and foreign well-known brands of textile industry.

Industry interaction:Under the traction of fabric business and printing processing business, the textile dyeing and finishing business will be rapidly developed, and a relatively complete industrial chain will be formed, which will enable the company to have the embryonic form of the large brand textile printing and dyeing enterprises in the Pearl River delta. choose the appropriate time for related diversification, the existing entities of industry driven, improving, based, fabric company trade transformation and upgrading, become domestic famous brands and international fashion brands procurement base, and gradually to the industrial investment and consulting industry development, formation of industrial interaction, the company will build a group of enterprise diversification.

“Three day strategy”:

Stronger today:Today's business is's main business , including fabric trade and fabric printing and dyeing business, to continue to be strong.

Bigger tomorrow:Tomorrow's business is growth business , we should strive to become well-known domestic brands and international fashion brand procurement base.

Make the best of the day after tomorrow:The acquired business is seed business , should be timely to industrial investment and industry consulting vertical development.

“Three strategy”:

Increasing variety:Based on the technology innovation as the foundation, to comfort, environmental protection, low carbon standard , increase research and development of functional fabrics, fabric printing and dyeing processing varieties and increase the types of service, to meet the diverse needs of customers, highlighting the personalized and flexible marketing. Relying on Internet plus, comprehensive application of various types of APP software, the implementation of network collaborative design and customization, and service for customers to choose the fabric varieties with broader channels.

Quality improvement:Vigorously carry forward the spirit of excellence craftsman, guide the staff to establish the quality first, reputation first concept. to the customer as the center, with perfect quality management as the goal, improve the quality management system. Seeking high-quality suppliers, strengthening the quality control of raw materials, procurement to production and sales process, to achieve fine quality management.To promote quality inspection certification, improve the fabric inspection center construction, to the standardization, specialization, authority upgrade, and timely conduct fabric testing business.

Create brand:Continue to strengthen cooperation with high-end customers and brand customers at home and abroad to enhance the brand positioning of the company.To survive by quality, ensure product quality, cultivate customer loyalty. Through technological innovation and concept innovation,Establishing the core competitiveness of company brand. Actively undertake social responsibility, give the brand a sense of social responsibility, and shape the unique brand culture connotation of the company.